|How Obama can Win
||[Mar. 6th, 2008|09:48 am]
1. You can take apart Clinton's "35 Years of Service." Most of her professional life before entering the Senate was working as a corporate lawyer, which is hardly what I would call 'fighting for the American people.' While being First Lady of Arkansas and the USA give you a unique view of the job of Chief Executive, it's not actual job experience. Her voting record in the Senate is a rich source of examples of careerist politics trumping "fighting for the American people." In fact, Hillary Clinton's biggest concern in everything she's done politically and professionally comes down to what's good for Hillary Clinton.|
2. Find new ways of saying things. Part of what led to doing so poorly in the primaries March 4th is message fatigue -- Obama is no longer shiny and new. It's like being a stand-up comedian -- as long as you're an up and comer, you can recycle material in each new city, but once you're on national television, you burn through new material. Don't be afraid to get edgy. Stop using the 'They say' rhetorical device, that shit is worn out.
3. Channel some anger, especially at the Clinton campaign. This has to be done delicately, so as not to seem like a whiner, but Obama is running a campaign based on idealism and the work of dedicated volunteers. At the volunteer level, I'm sure Clinton's campaign has plenty of sincere people, but as near as I can tell, nearly every paid position in her campaign is filled with an amoral douchebag. Find ways to show how the Clinton campaign is a bunch of hacks top to bottom.
4. Kill the Rezko issue dead. Google 'Rezko unanswered question' and come up with succinct answers. Make clear that the friendship was personal, and not connected at all with Rezko's legal problems. Make clear that Obama did nothing in any official capacity on Rezko's behalf. Point out that being someone's friend doesn't make you responsible for their actions, especially when you're not aware of those actions.
5. Run the Pennsylvania campaign as an insurgent. Spend as much time there in person as possible. Put sweat equity into winning. The staff and volunteers can only do so much. Schedule events precisely in the areas where support is likely weakest. Have high profile meetings with whomever seems like a leader in Hillary's constituency. Campaign in the whole state, not just Philly and Pittsburgh.
6. If you're going to buy commericals, sharpen them up. You don't need to go directly negative on Hillary, but make your ads tough, and aimed at the issues important in Pennsylvania.