Okrzyki, przyjaciel! (chaircrusher) wrote,
Okrzyki, przyjaciel!

Burial - UNTRUE

I have had Burial's track "Archangel" floating through my head for the last week, maybe because it's beauty comes to some extent from it's sad, ruined feeling, and I've seen too many sad, ruined things in the past week...

But I was checking the album on Amazon.com to get a track listing -- and the "Customers Who Bought This Item Also Bought" list was pretty interesting -- Of Montreal, Beach House, Black Keys, Sigur Ros, Liars, Death Cab For Cutie, Radiohead, Beirut, Cat Power, Nick Cave, the Magnetic Fields ...

Now I don't want to be bagging on any of their artists -- all the albums in the list I've either heard and liked, or heard good things about. But it's also a curious list for things like Santogold and Moby -- the former I've not heard, and the latter I can do without. And fucking Justice? Kill me now!

Basically it's a list of decent to great artists who still have some street cred, but who have gained enough prominence and music sales to afford a good publicist. Basically it's the list a Martian would put together from reading Pitchfork.

The fact that Burial is on that list makes me think a lot of people bought it because they read about how awesome it was on Pitchfork or in Spin. Burial is the odd man out in that list -- his stuff is too vague, floaty, and dancey to appeal to, say, the average Bon Iver fan. I wonder how many people bought "Untrue" and listened to it once, and said "what the fuck?" How many people put it on and nod their head -- off beat -- to prove their 20-something coolth?

It's silly to make fun of people who like Burial who didn't come at it from Dubstep or having their finger on the pulse of London dance music trends, and yet make fun I have. Hell my kids like a lot of those "Also Bought" artists. The only real point to be made is that Burial's success in the US is a complete fluke, based on the promotion by a few prominent tastemakers on the Internet...
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