From Boing Boing
We’re really talking Meta here: The audience who’d instantly get this joke would be anyone who works in the Web Ghetto, and old-school nerds like myself. But consider this: this joke wouldn’t exist 30 years ago. Comic Sans was invented in 1994 and I’m not sure when the Comic Sans backlash started. Helvetica was born in 1957 — it’s the same age I am! But Helvetica as a signifier to the common folk dates back only to 2007 when the Helvetica movie came out.
So long as we’re deconstructing — consider the black guy in this picture. In the age of Obama, the slim, light-skinned black man is a signifier. It says ‘hipper than standard issue white guy, but not all ghetto.’ Would they ever try and sell a shirt like this with a scowling black man in a Sox cap rocking a 5XL? I think not*
*and yes go ahead and call me racist, but I see black men rocking this look every day at the bus stop.